Valentine's Day or Friendship Day?

At my master placement where I am working on my internship, we celebrated "Friendship Day" in lieu of Valentine's Day. The school district eliminated Valentine's Day celebration as a parent complained a few years back that it was a religious holiday. So the premise of "Friendship Day" is that we sit in a circle and primary school age students discuss the value of friendship day. What really happened - the children brought grocery store bought Valentine's Day cards, Valentine's Day candy, and gifts for the teachers. While the school district has a policy to protect the families the parent who complained for, the children have a completely different plan. What can we really do?